How to Get More Bicyclists on the Road

To boost urban bicycling, figure out what women want

 From the October 2009 Scientific American Magazine 

By Linda Baker   

Getting people out of cars and onto bicycles, a much more sustainable form of transportation, has long vexed environmentally conscious city planners. Although bike lanes painted on streets and automobile-free “greenways” have increased ridership over the past few years, the share of people relying on bikes for transportation is still less than 2 percent, based on various studies. An emerging body of research suggests that a superior strategy to increase pedal pushing could be had by asking the perennial question: What do women want?

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