Urban Research: Target in Downtown Milwaukee

By Jeramey Jannene

With the announcement that Target is opening a CityTarget store on State Street in Chicago’s The Loop Neighborhood, the idea of a downtown Milwaukee Target has been generating a considerable amount of buzz in the past few weeks. Unfortunately for those wishing to shop at a downtown Target, none of that buzz has come from Target. Assuming Target was interested though, what location and store format would best match the desires of Target-loving shoppers with the needs of the city to continue to develop a healthy urban core in and around downtown? Let’s explore.

First, it’s important to examine what Target typically does in the Milwaukee area, as this should present a good indication of what they would likely do downtown if there were no restrictions. The three Target’s nearest to downtown are on Miller Park Way, South 27th Street, and Chase Avenue. None are urban in form, in their locations they’re the standard suburban big box retail. The parking lots are the same size of the stores themselves, clearly not something fit for downtown.