Friday, May 21, 2010

Architectural Rendering

By Mary Summers

Inclusion of architectural rendering software and techniques in architectural design has led to a radical age in the process of marketing and visualization of architectural designs. It breathes new life into design by bringing in new designs to 3D life. Architectural 3D rendering enhances design value and communication. It helps clients, shareholders, contractors and others involved in the design and execution process to better understand the intent and beauty of the design. Creating rendering of an architectural design is a more comprehensive way to explain and/or sell your design.

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