To marketers nothing is more important than where people live. Thus, since 2003 I have been investigating life in American residential neighborhoods. I have visited numerous examples, including, for example, Celebration, the small town developed by Disney next door to Disney World, and the seaside development featured in the movie Truman Show, regarded as a leading example of the new urbanism.
No question about it, the quality of design is better in neighborhoods deliberately created to exemplify the new urban ideals. Places like the Seattle suburban Issaquah Highland neighborhood created by Peter Calthorpe, where Microsoft executives working class people, and individuals recently released from jail live together neighbors, are truly impressive achievements. Returning to Japan, however, it seems to me that Japanese neighborhoods also exemplify this trend.
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|Issaquah Highland, Seattle, source: Google Maps|