Thursday, November 3, 2011

Buses Spread the Love in Copenhagen

Starting on May 3, Danish transport company Arriva introduced red-upholstered designated “love seats” on more than 100 buses in Copenhagen to encourage flirtation, smiles, romance and happiness among the city’s passengers, whether they’re happily single, married or still looking for love. The bigger idea — besides being cute — is to get people to leave their cars parked at home and enjoy riding public transportation, as more of a social endeavor.
“You never know what will happen,” spokesman Martin Wex told AFP. “We cannot guarantee that you will find the person of your dreams. We are just offering the possibility for people to communicate, to smile a bit more and possibly, to win someone’s heart.”
The love seat experiment will last for two weeks.
Marianne Faerch, a business developer with Arriva, which runs the majority of buses in Copenhagen, said in an interview with BBC that she has seen an increase in ridership. She says these campaigns are meant to show people that “you can actually take the bus and get a good experience out of it, and maybe, love.”

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