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Friday, January 27, 2012

The Economics of Sustainable Cities: Four Key Components

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1. Communicating the economic benefits of sustainability
If there really are economic benefits from creating sustainable cities, we need to do a better job of communicating them with politicians, businesses, and residents. Andrew Fleming (@AndrewSFleming) said that ‘public buy-in is crucial, and a lack of consultation thus far has been problematic’. Mayra Hartmann (@MayraHart) suggested money is the main driver in going sustainable, saying ‘the majority will go where the money goes’, but Aaron Coulter (@AaronCoulter) disagreed, suggesting sustainable cities are created by making sustainability ‘the easiest choice’. Ignacio Ramos Soriano (@Ignacio_Ramos) emphasised the main goal with communicating the economics of sustainable cities, saying ‘you can’t have a smart city without smart citizens’.

2. Leadership
Future Cape Town (@FutureCapeTown) acknowledged that whilst the expense of creating sustainable cities may be off-putting, strong leadership could overcome that challenge.

3. ...

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photo by Sam Antonio Photography

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