via
Dezeen Magazine
The position of Diagonal ZeroZero Tower is exceptional: it is located
at the origin of Diagonal, Barcelona’s main avenue; it is very visible
from the city and from the coast; and it lays on the border between the
consolidated city and the large expanses of public space in the Forum
area. Its immediate surroundings consist of isolated buildings in a
diverse context of different scales and uses that generate at the same
time a metropolitan center and a local neighborhood still in formation.
It is a contextual tower that has a double reading, from near and afar,
in response to the two scales that such tall buildings must address.
Taking the urban directions that form the perimeter of the plot as
generators of its form, it is a trapezoidal prism, sharp and stylized, a
clean and serene form, whitish and light, which reveals dynamic volumes
that respond to the different specificities of the interior program and
relate to the various heights of nearby buildings. The exterior
responds to the city and the view from afar, and the interior responds
to the program and the close-up vision.
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Torre Telefónica Diagonal ZeroZero, photo by aj82 |
The corporate program that the tower hosts has a major public part that
will connect it to urban flows, situated on the ground floor, which
actually comprises three interrelated levels, around an atrium 40 meter
high that follows the slope of the adjacent Plaça Fòrum. This direct
visual and physical continuity with the city will help the tower benefit
from civic activities and will facilitate citizens to participate and
enjoy the activities in the building.
Inside the tower four singular points make the ensemble dynamic and
generate a variety of interior experiences despite being a relatively
conventional program of corporate headquarters: the main lobby atrium,
facing Diagonal; an atrium on the 17th level that goes all the way up to
the top of the building, facing the Maresme coast; the terrace and the
double height the Board Room, located on the 23rd floor; and the
auditorium, which occupies two floors and is split into an orchestra and
two amphitheaters that can operate autonomously for smaller groups.
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Torre Telefónica Diagonal ZeroZero, photo by aj82 |
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